Category Archives: Location

Location Strategy

Latitude and Longitude

Center of Gravity Analysis

Euclidean in Science Expand

Relating to geometry of plane figures based on the five postulates (axioms) of Euclid, involving the derivation of theorems from those postulates. The five postulates are: 1. Any two points can be joined by a straight line. 2. Any straight line segment can be extended indefinitely in a straight line. 3. Given any straight line segment, a circle can be drawn having the line segment as radius and an endpoint as center. 4. All right angles are congruent. 5. (Also called the parallel postulate.) If two lines are drawn that intersect a third in such a way that the sum of inner angles on one side is less than the sum of two right triangles, then the two lines will intersect each other on that side if the lines are extended far enough.

Our Classroom is Latitude: 39.392718 / Longitude: -76.605912

What is the location of Baltimore City? Click here


Location, Location, Location

…that’s what they say in Real Estate

Federal Express


Take a look at the $255 million (phase 1 costs) NEW Exelon Tower under construction in Baltimore City.


The headquarters for Baltimore Gas & Electric / Constellation Energy has gained support from Mayor Stephanie Rawlings-Blake as part of a project to build a new bridge to the site along Central Avenue and will erect a public plaza that will showcase the Exelon Tower.  Read more


Hard Rock Café Video (see MyOMLab multimedia – 8:36 minutes)
The Senior Director for Worldwide Café Development has a significant amount of personal authority to determine future locations.  Although the firm certainly performs a significant amount of analysis, the Hard Rock approach seems to be somewhat less scientific and based partly on a “feeling” for the right city to go to and the right part of town in which to locate. The firm also carefully considers how the city is evolving and what it might look like in 10-15 years, because the leases are usually signed for that length of time. For Hard Rock, location begins with a global view of which country to go into (the U.S. market seems to be fairly well saturated from Hard Rock’s point of view). Hard Rock considers country factors such as political risk, currency risk, social norms, brand fit, social costs, and business practices. After good potential countries are identified, Hard Rock then focuses on regions, followed by cities. Important city factors include population, disposable income, visitor income, and whether it would be good to locate in the city center (which Hard Rock usually prefers) or the suburbs. Once potential cities are identified, Hard Rock performs breakeven analysis to determine if purchase and construction or remodel will be profitable.

Ask students, “have you eaten at any Hard Rock Cafés? If so, in what part of the city were they located? Was the location chosen primarily to attract tourists or local residents? Compare the factors that are important for Hard Rock with your perception of another well-known international restaurant chain: McDonald’s. Would a McDonald’s typically be located next to a Hard Rock? If not, why not? A different discussion stream could focus on Hard Rock’s list of country factors. Under what circumstances do the students think that political risk might play a factor? Also, what did the Senior Director mean by “social costs?”

KSFs affecting Location


Have you thought about the amount of calculations that go into predicting the weather? Click here

Invest in a scientific calculator to help solve statistics. Click here

Do you remember some of the basic laws in your statistics course? Click here

The interpretation of the standard error of the estimate computation is similar to the standard deviation.  Click here


EBTM 365 Prerequisites:
Statistics course… ECON 205 or MATH231
(TIP: if you have not taken Stats in awhile, consider a refresher course before enrolling)

Statistics and probability

Measures of central tendency

Mean, Median, Mode, and Range

U2 360 Tour

M&T Bank Stadium in Baltimore, 6/22/2011

U2 takes the stage to David Bowie’s song Space

Video 1 |  Video 2

What kind of logistics was involved organizing this concert? Transporting this multi-million dollar stage all over the world…
Imagine the supply chain OM strategic decisions?

I believe there were at least a half dozen of these 360 tour stages that one of the most successful bands of our time managed.  My wife and I attended the live concert in Baltimore (hence the video) and were front row.  My favorite music group.  And I was sitting with a close Irish friend of mine and his wife (how ironic).

If you were not impressed by the stage alone, you were certainly entertained by the opening act.  They introduced Senator Gabrielle Gifford wishing her husband, Astronaut Mark Kelly a “Beautiful Day” while he was on the space station.  This is also the title of one of their top billboard hits. Read more

These are my top favorite songs by U2:

  1. Pride
  2. I Still Haven’t Found What I’m Looking For
  3. With or Without You
  4. I Will Follow
  5. Sunday Bloody Sunday

The coolest things about U2 is not only is the alternative music part of my generation growing up, therefore melody is different from classic Blues or Rock-n-Roll; but when I play the songs over and over, I am amazed at the lyrics.  For example, notice the words in the song Bad below.

“If I could, you know I would
If I could, I would let it go,
this Desperation, Dislocation
Separation, Condemnation, Revelation
In Temptation, Isolation, Desolation”