Have you thought about new products and/or services you would like to see in the market?
Have you noticed beer bottles & cans keep changing? Not only the manufactured product, but the marketing and packing, as well. Think about the commercials you see during the Super Bowl. Companies like Anheuser-Busch and Coca-Cola have huge advertising budgets to keep their products fresh on your mind.
But, operations management also applies to service industry as well. Besides restaurants, any company that wants to have repeatable success and consistency must document the steps they took to deliver a quality experience for the customer. For example, telemarketing industry has the product design communicated to production personnel in the form of a telephone script.